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Fuel Savings and a Greener Future: How Eco-Driving Transformed driver retention and customer satisfaction

Nov 12, 2024

3 min read

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A mid-sized taxi fleet operator with 50 vehicles was struggling with high fuel consumption, inefficiencies, and increased operational costs. The fleet primarily operated in urban and suburban areas, and fuel was one of the highest expenses. Additionally, the company wanted to retain performer while promoting safety and sustainability.


Challenge:

  • High fuel costs due to inefficient driving behavior (Speeding, harsh braking, rapid acceleration, and excessive idling).

  • Driver health and wellness (Perks or Incentive) were not directly linked to performance or savings.

  • Increasing passenger safety concerns due to erratic driving.


Bonus Challenge :


  • Allign with customers sustainbility goals


Solution: The fleet operator implemented Fuelshine | Fuel Saving App, a telematics-based solution that tracks and improves fuel efficiency through real-time driving behavior analysis, eco-driving coaching, and integration of sustainability initiatives.

Implementation:

  • Fuelshine | Fuel Saving App was installed in driver mobile phone to monitor speed, acceleration, braking, and overall fuel consumption.


  • Drivers were trained to follow eco-driving practices using Fuelshine’s real-time feedback on their mobile devices, which helped them stay within optimal driving parameters (e.g., safe acceleration, braking, and speed limits).


  • The fleet operator also connected eco-driving points with an employee health insurance program, rewarding drivers for maintaining eco-friendly driving habits with health perks such as discounts on premiums or free wellness checkups.


Data Analysis:

Metric

Before Fuelshine

After Fuelshine

Improvement

Fuel Mileage (km/l)

20

23

+15%

Fuel Consumption (liters/day)

25

21.7

-13.2%

Monthly Fuel Consumption (liters)

750

651

-13.2%

Monthly Fuel Cost (per vehicle)

₹77,565

₹67,448

-13.1%

Total Monthly Fuel Cost (Fleet)

₹3,878,250

₹3,372,400

-13.1%

Total Monthly Savings

₹505,850


15%

  • Fuel Savings: With Fuelshine, the fleet saw a 15% reduction in fuel consumption, amounting to ₹505,850 in monthly savings. This was achieved by improving driver behavior and encouraging fuel-efficient practices.


  • Employee Benefits: The health insurance program, linked to eco-driving points, was a huge success. Drivers who maintained good eco-driving habits were rewarded with lower premiums and free health checkups, improving their health and wellness. This also led to higher morale, reduced absenteeism, and better driver retention.


  • Safety & Sustainability: With the reduction in speeding, harsh braking and acceleration events, the fleet also reported improved passenger safety and fewer accidents. The eco-driving program contributed to a 13,266 kg CO2 reduction every month, aligning the fleet operator with sustainability goals.


CO₂, NOx, and particulate matter (PM) reductions based on improved fuel efficiency,

  1. CO₂ Emissions: 13,266 kg CO₂ reduced per month

  2. NOx Emissions:100 kg of Nox reduced per month

  3. Particulate Matter (PM): 1,980 g (or 1.98 kg) of PM reduced per month


Fleet Operator Benefits:

  1. Cost Savings: Direct savings of 15% on fuel costs, which significantly boosted profitability.

  2. Driver Retention & Satisfaction: By offering tangible benefits like health insurance perks and rewards for eco-driving, the company saw increased driver retention, reduced turnover, and improved overall satisfaction.

  3. Passenger Safety: With reduced harsh acceleration and braking, the safety of passengers improved, leading to fewer complaints and enhanced reputation.

  4. Sustainability Goals: Aligning with environmental goals helped the fleet operator build a reputation as a green, eco-conscious business, contributing positively to



 

By integrating Fuelshine | Fuel Saving App with a health insurance program and focusing on improving fuel efficiency, this fleet operator not only saved significantly on fuel costs but also enhanced employee welfare and passenger safety. The 15% savings on fuel and the greener operations are proof that Fuelshine | Fuel Saving App can help fleet operators reduce costs while simultaneously supporting sustainability and employee health.


As a fleet operator, you can experience similar benefits by leveraging Fuelshine’s innovative solutions. Whether you are looking to reduce fuel expenses, improve driver behavior, or enhance driver welfare, Fuelshine offers a comprehensive solution that helps you drive efficiency and achieve your sustainability goals.


Ready to drive toward a more sustainable, cost-efficient future? Book a demo now to see how Fuelshine can optimize your fleet for the road ahead or write to us at hello@getfuelshine.com

Nov 12, 2024

3 min read

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56

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